Refining the first print layouts
Notes on simplifying the mark system and deciding which graphics feel strong enough for the first run.
Journal
A brand diary shaped by process and progress.
Design thoughts, behind-the-scenes notes, and updates from inside the label as each release takes shape.
Finding the shape of the first drop
A short update about narrowing the release, editing the product list, and keeping the range focused.
Why the journal matters to the brand
The journal is not just marketing copy. It is a space for process, transparency, and creative continuity.